Challenge: Refresh the identity of a popular alumni association, emphasizing a tradition of excellence
Strategy: Mark the beginning of a shared upward journey, drawing on classical, academic conventions with a contemporary sensibility
Hunter College High School Alumni needed a logo that celebrated their academic excellence and refreshed their outdated crest. Using the double-H from “Hunter High,” I created a ladder motif, symbolizing the upward path HCHS begins for its students.
The system includes clean, typographic standards and a pattern made from the double-h motif.