Challenge: Create an identity for a program series that pairs speakers from diverse backgrounds in conversations on the topic of “wisdom”
Strategy: Represent wisdom as a function or process we all have access to rather than as a fixed deliverable
Read a blog post about the creative development of The Wisdom Matrix here.
The matrix projected behind speakers during their on-stage conversations.
Patrons posted Instagram images of themselves inside a matrix installed on bathroom mirrors, saying that we had “really upped the bathroom selfie game,” and that it was “the deepest bathroom I’ve ever been in.”