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Media shown: High Line billboard, MTA bus kiosk posters, New York Times T Magazine full-page advertisement
In 2012 The Rubin Museum of Art contracted an outside agency to rebrand the institution for its tenth anniversary in 2014. Working with the agency and with executive staff of the Museum, I managed the implementation of the new brand and am responsible for interpreting, evolving and applying the brand across channels.
I art directed the campaign that launched the new brand, including a billboard at the High Line, bus shelters and subway posters, and New York Times advertisements.
Since launching the brand, I've directed or designed a range of printed pieces including brochures, newsletters, signage, invitations, and packaging, some samples of which are represented here.